visual argument

As I was looking through some funny billboards online, I saw a particular one that caught my attention. I really liked this picture and decided to choose it as a rhetorical analysis subject for the english paper. The thing that really initially caught my attention was the size of the billboard. Usually when you think of billboards, you think of the really wide signs on the side of the road, but this one was a really small, square shaped one. The most part of the billboard is just the bare frame, and the actual sign only took a small portion of the right side. It says "USE ONLY WHAT YOU NEED," and it has the logo for the Denver water company below. Obviously the appearance represents the message because the billboard is not fully used, but it sends a deeper message, one that rather tells you that you know that you yourself waste many resourses and that if you cooperate with others you can really make a difference. It also shows that there really are people out there who are willing to make a difference. The billboard uses the pathos method of argument very strongly (remember my 1st blog about my belief that pathos is, in my opinion the strongest form of argument). It grabs the emotions of the passerby to think of the reasons why we need to conserve our resources, to keep the world more beautiful for our posterity. I do beleive the sign is an effective one in catching one's attention and delivering the message.